![]() toy company.Īfter several disappointing forays into manufacturing toys for other age groups, in the mid-1990s Fisher-Price refocused on the market that had made it famous and successful: toys and games for children ages five and under. ![]() In 1969 it was purchased by the Quaker Oats Company in 1991, when it was an independent public company and then in 1993, when it became a wholly owned subsidiary of Mattel Inc., thereby making Mattel the largest U.S. The company has endured repeated changes of ownership. From modest beginnings in 1930 as a manufacturer of simple wood and metal pull toys, Fisher-Price grew into a major corporation with about $1 billion in sales in 1996 and accounting for about 16 percent of Mattel's total revenues (about $770 million) in 1997. ![]() is one of the foremost companies in the highly competitive market of toys and furnishings for infants and young children and the world's leading manufacturer of infant and preschool toys.
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